Prospecting Leads
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.
With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.
12 Modules
1. Getting Started
- Housekeeping
- Pre-Assignment Review
- Training Objectives
- The Parking Lot
- Action Plan
2. Prospecting
Make it a Priority
Identify Your Ideal Prospect
Choose Prospecting Methods
Make it a Habit
Case Study
Module Two: Review Questions
3. Traditional Marketing Methods
Cold Calling
Direct Mail
Trade Shows
Networking
Case Study
Module Three: Review Questions
4. New Marketing Methods
Social Networks
Search Engine Marketing
Email Marketing
Display Advertising
Case Study
Module Four: Review Questions
5. Generating New Leads
Become a Brand
Webinars
Blogs
Engaging Video
Case Study
Module Five: Review Questions
6. Avoid Common Lead Generation Mistakes
Limiting Channels
Failure to Provide Value
Failure to Connect
Failure to Try
Case Study
Module Six: Review Questions
7. Educate Prospects
Content Creation
Stand Out from the Competition
Fill Customer Needs
Always Deliver on Promises
Case Study
Module Seven: Review Questions
8. The Pipeline
Contact
Meet
Propose
Close
Case Study
Module Eight: Review Questions
9. Follow up Communication
Know Your Leads
Move Quickly
Know How to Respond
Set Future Meetings
Case Study
Module Nine: Review Questions
10. Track Activity
Use the Appropriate Tools
Assess Your Advertising Sources
Record Information about Leads
Assess ROI
Case Study
Module Ten: Review Questions
11. Create Customers
Develop Relationships
Show Genuine Interest
Be Professional
Show Reliability and Integrity
Case Study
Module Eleven: Review Questions
12. Wrapping Up
- Wise Words
- Parking Lot Review
- Lessons Learned
- Recommended Reading
- Complete Action Plans & Evaluations
Andrea Callahan
Brand manager & lead trainer
Training is important to success because it prepares you to find, attract, and obtain success.
Get out front, take the lead with brave, bold, brilliant, self-confidence.
We offer resources for every training & workshop!
What Makes Our Courses So Great
Training Manual
A corresponding workbook to outline and streamline the course, to help you quickly access the information you need.
Varied Delivery
Creative activities and exercises are built into the course to help you interact with the content and deepen the learning.
Blended Learning
Live webinars, video series, email and SMS (text) support, podcast, quizzes, tests and journals to help document your journey.
Community Support
Access to a private members area to connect, mastermind, and network with others in the field or studying the same course.
Private Membership
It's transformation time. It's time to change the way you feel. Influence the way you experience and show up in the world.
Be authentic. Be heard. Be seen. It's your time. You are worthy.
As well as getting access to a vault. of resources, each month we focus on a targeted experience for your personal growth, and provide you with a selection of resources inside our private learning portal to support your evolution.
$188.99
Access to private members area is included with your purchase - TODAY ONLY!
Bonus
Got Questions?
Here's Answers...
Do you offer training for different types of learners
Our intention is to find the right balance of diverse and compelling lessons through thoughtful visuals and creative graphics. Ultimately, our goal is providing consistent quality of each course, student materials, and exams.
Is this Corporate Training?
Our trainings are created specifically for individuals who are striving for personal achievement and professional success. If those personal brands happen to work within a corporate structure, then the answer is yes!
How long does it take to get started?
As soon as you complete the form, you will automatically receive a questionnaire that helps our team get to know your brand. Set aside about 15-minutes or so to complete. Once you submit the form, you will be directed to a scheduling page to meet with a brand manager who will help you create a training plan. Short answer...right away!
Can I take the training online or in person?
Either or both. It's your plan, your schedule, your choice.
It's been a long time since I've been in school, will this be hard?
At the ACI agency, we focus on adult learners. We often work with dreamers who are launching brands but may not have the soft-skills to implement the plan to achieve their goals. We understand, business owners hire adults with varied backgrounds and experiences so we custom-tailor training plans to meet people where they are and from a strengths perspective. We lend support as much or as little as needed.
What's the difference between employee training and development?
Good question! Training and development are two sides of the same coin.
Employee development is the overall process an employer provides to employees to help them gradually improve skills, acquire new knowledge, and progress in their careers.
Employee training is a program designed to develop and improve technical and soft skills and overall knowledge to do a specific job in a more efficient, successful, or safer manner.
Our employee development plan is like the architect while the employee training is like the contractor that implements the plan.
In keeping with that same analogy,
An architect will design a building and, with input from the client, decide what the overall building will look like when it is done: How many stories will it be? Will it have a foyer? Where will the stairs be? Will there be columns facing the street?
A contractor, on the other hand, is much more interested in the concrete details: What supports are needed under the flooring? What bolts are needed to secure the stairs? When do we mix the concrete for the columns? How do we guarantee that the building is built to code?
Development, then, is working with your employees to be an architect for their careers. Training provides the “concrete details” in the form of skills and knowledge needed to support each step.
