Media and Public Relations
In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
12 Modules
1. Getting Started
- Housekeeping
- Pre-Assignment Review
- Training Objectives
- The Parking Lot
- Action Plan
2. Networking for Success (I)
Overview
Creating an Effective Introduction
Making a Great First Impression
3. Networking For Success (II)
Overview
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
4. The Meet and Greet
Overview
The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)
5. Dressing for Success
Overview
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
6. Writing
Overview
Business Letters
Writing Proposals
Reports
Executive Summaries
7. Setting Goals
Overview
Understanding Goals
SMART Goals
Helping Others with Goal Setting
8. Media Relations
Overview
Television
Print
Web Presence, Blogs & the Internet
9. Issues and Crisis Communication Planning
Overview
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
10. Social Media (The PR Toolkit)
Overview
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
11. Employee Communications
Overview
Verbal Communication
Non-Verbal Communication Skills
Email Etiquette
Negotiation Skills
Making an Impact
12. Wrapping Up
- Wise Words
- Parking Lot Review
- Lessons Learned
- Recommended Reading
- Complete Action Plans & Evaluations
Andrea Callahan
Brand manager & lead trainer
Training is important to success because it prepares you to find, attract, and obtain success.
Get out front, take the lead with brave, bold, brilliant, self-confidence.
We offer resources for every training & workshop!
What Makes Our Courses So Great
Training Manual
A corresponding workbook to outline and streamline the course, to help you quickly access the information you need.
Varied Delivery
Creative activities and exercises are built into the course to help you interact with the content and deepen the learning.
Blended Learning
Live webinars, video series, email and SMS (text) support, podcast, quizzes, tests and journals to help document your journey.
Community Support
Access to a private members area to connect, mastermind, and network with others in the field or studying the same course.
Private Membership
It's transformation time. It's time to change the way you feel. Influence the way you experience and show up in the world.
Be authentic. Be heard. Be seen. It's your time. You are worthy.
As well as getting access to a vault. of resources, each month we focus on a targeted experience for your personal growth, and provide you with a selection of resources inside our private learning portal to support your evolution.
$188.99
Access to private members area is included with your purchase - TODAY ONLY!
Bonus
Got Questions?
Here's Answers...
Do you offer training for different types of learners
Our intention is to find the right balance of diverse and compelling lessons through thoughtful visuals and creative graphics. Ultimately, our goal is providing consistent quality of each course, student materials, and exams.
Is this Corporate Training?
Our trainings are created specifically for individuals who are striving for personal achievement and professional success. If those personal brands happen to work within a corporate structure, then the answer is yes!
How long does it take to get started?
As soon as you complete the form, you will automatically receive a questionnaire that helps our team get to know your brand. Set aside about 15-minutes or so to complete. Once you submit the form, you will be directed to a scheduling page to meet with a brand manager who will help you create a training plan. Short answer...right away!
Can I take the training online or in person?
Either or both. It's your plan, your schedule, your choice.
It's been a long time since I've been in school, will this be hard?
At the ACI agency, we focus on adult learners. We often work with dreamers who are launching brands but may not have the soft-skills to implement the plan to achieve their goals. We understand, business owners hire adults with varied backgrounds and experiences so we custom-tailor training plans to meet people where they are and from a strengths perspective. We lend support as much or as little as needed.
What's the difference between employee training and development?
Good question! Training and development are two sides of the same coin.
Employee development is the overall process an employer provides to employees to help them gradually improve skills, acquire new knowledge, and progress in their careers.
Employee training is a program designed to develop and improve technical and soft skills and overall knowledge to do a specific job in a more efficient, successful, or safer manner.
Our employee development plan is like the architect while the employee training is like the contractor that implements the plan.
In keeping with that same analogy,
An architect will design a building and, with input from the client, decide what the overall building will look like when it is done: How many stories will it be? Will it have a foyer? Where will the stairs be? Will there be columns facing the street?
A contractor, on the other hand, is much more interested in the concrete details: What supports are needed under the flooring? What bolts are needed to secure the stairs? When do we mix the concrete for the columns? How do we guarantee that the building is built to code?
Development, then, is working with your employees to be an architect for their careers. Training provides the “concrete details” in the form of skills and knowledge needed to support each step.
