Marketing Basics

Our intention is to find the right balance of diverse and compelling lessons through thoughtful visuals and creative graphics. Ultimately, our goal is providing consistent quality of each course, student materials, and exams.

Our trainings are created specifically for individuals who are striving for personal achievement and professional success. If those personal brands happen to work within a corporate structure, then the answer is yes!

As soon as you complete the form, you will automatically receive a questionnaire that helps our team get to know your brand. Set aside about 15-minutes or so to complete. Once you submit the form, you will be directed to a scheduling page to meet with a brand manager who will help you create a training plan. Short answer...right away!

Either or both. It's your plan, your schedule, your choice.

At the ACI agency, we focus on adult learners. We often work with dreamers who are launching brands but may not have the soft-skills to implement the plan to achieve their goals. We understand, business owners hire adults with varied backgrounds and experiences so we custom-tailor training plans to meet people where they are and from a strengths perspective. We lend support as much or as little as needed.

Good question! Training and development are two sides of the same coin.

Employee development is the overall process an employer provides to employees to help them gradually improve skills, acquire new knowledge, and progress in their careers.

Employee training is a program designed to develop and improve technical and soft skills and overall knowledge to do a specific job in a more efficient, successful, or safer manner.

Our employee development plan is like the architect while the employee training is like the contractor that implements the plan.

In keeping with that same analogy,

An architect will design a building and, with input from the client, decide what the overall building will look like when it is done: How many stories will it be? Will it have a foyer? Where will the stairs be? Will there be columns facing the street?

A contractor, on the other hand, is much more interested in the concrete details: What supports are needed under the flooring? What bolts are needed to secure the stairs? When do we mix the concrete for the columns? How do we guarantee that the building is built to code?

Development, then, is working with your employees to be an architect for their careers. Training provides the “concrete details” in the form of skills and knowledge needed to support each step.